Worldpanel by Kantar is the global source of Perception that reveals the designs in shopper and client conduct, to condition your brand name’s good results, each now and tomorrow.

With the largest customer panel in the world, they comprehend brand and retail dynamics throughout the choices of 6 billion persons. Their gurus and answers give a multi-dimensional watch of how folks Consider, how they store And the way they eat, empowering brands and retailers to evolve with shopper conduct.

????Amid soaring Competitors, significant music streaming services are viewing solid user growth! Worldpanel by Kantar’s EoD 2023 report highlighted YouTube's solid impact in music discovery across all age teams. This resulted in main growth for YouTube songs and YouTube songs high quality in 2024. In fact, YouTube Music grew to become the most adopted services in Q2 2024. Meanwhile, Spotify also saw regular growth, which has a 2% yr-on-year boost in penetration among music streamers.. Craig Armer remarks: “The audio streaming industry is evolving with various audio material like podcasts and audiobooks, producing alternatives to have interaction more mature demographics that are a lot less included but present probable.

Vietnam's FMCG landscape is going through a metamorphosis with temporary challenges in 2024 intersected with long-term shifts in demographic composition, financial outlook, and shopper Tastes.

The emergence of Pinduoduo and Kuaishou along with the prosperous decrease tier city growth of Tmall and JD.com are organization proof of your incremental growth. In past twelve months, the overall incremental prospective buyers from lower tier cities for all those 24 providers accounted for 72% of their complete purchaser growth. 

Following two a long time of small sales during Tet (the Lunar New 12 months), points are expected to look up for that rapid relocating shopper products field this time close to Considering that the Vietnamese economy has recovered and people Have got a favourable outlook on financial prospective buyers, In accordance with marketplace investigation firm Kantar Worldpanel Vietnam.

The obstacle is convincing them of the worth of compensated subscriptions, particularly when Price tag is a concern.” As YouTube songs leads in adoption and Spotify proceeds to increase, the opportunity to produce personalised information to unique age groups will likely be crucial. when younger listeners value algorithm-driven recommendations, more mature end users favor pre-made playlists. examine the entire article to learn more about how achievement Within this dynamic marketplace will rely upon Assembly the requirements of assorted audiences and providing powerful content over and above just tunes.

establish the shifts reshaping Vietnam's FMCG sector & the growth pillars to help brand name thrive in 2024.

How is my NPD start getting obtained by purchasers from day 1, and what do I must do to really make it profitable?

Worldpanel Our Worldpanel division supplies experience in knowing shopper conduct worldwide, offering continuous shopper checking, advanced analytics and personalized methods

We keep track of FMCG purchases and tendencies across all retail channels, as a result of the most important customer panels globally.

around the non-food stuff facet, more at-house events also boosted demand for paper merchandise. major gamers, Vinda and Hengan make an work to prolong paper usage situation at home. For illustration, Vinda launched washable kitchen paper, which can help consumers to equally thoroughly clean and get ready foodstuff, demonstrating higher benefit to individuals with many utilization capabilities.

The fashion retail marketplace has had its 1st In general gross sales decline since April 2021, driven by the cost of residing and inclement climate adjustments, that have curbed consumer invest.

A SMM Panel Prices rising affluent class, a lot more nuclear families, the booming enhancement of digital technologies, and an increasing desire for personalisation amongst individuals will offer you alternatives and difficulties for FMCG brands in the coming several years, according to Kantar Worldpanel Vietnam.

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